How consumer ethnocentrism and animosity impair the economic recovery of emerging markets

Tsang Sing CHAN, Kenny CHAN, Lai Cheung, Leo LEUNG

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

19 Citations (Scopus)

Abstract

Many developed nations have reportedly turned to protectionism to speed up recovery from the recent global financial tsunami. Emerging economies that rely on exports and tourism have been particularly hard hit by these barriers. This study analyzes a conceptual framework that captures the effects of product image, country image, ethnocentrism, and animosity on consumers’ attitudes for imports and overseas travel. The results offer a fresh perspective, beyond that which has been explained by literature on product evaluation and country-of-origin. The findings imply that an export-dependent nation will need a linkage strategy to defend against protectionism. Strategic implications are discussed.
Original languageEnglish
Pages (from-to)208-225
Number of pages18
JournalJournal of Global Marketing
Volume23
Issue number3
DOIs
Publication statusPublished - 25 Jun 2010

Fingerprint

Economic recovery
Protectionism
Consumer animosity
Consumer ethnocentrism
Emerging markets
Import
Tsunami
Country of origin
Tourism
Linkage
Product evaluation
Product image
Animosity
Ethnocentrism
Emerging economies
Consumer attitudes
Conceptual framework
Country image

Keywords

  • Consumer ethnocentrism
  • animosity
  • country image
  • country-of-origin
  • nation brand
  • place marketing
  • product image
  • tourism marketing

Cite this

CHAN, Tsang Sing ; CHAN, Kenny ; LEUNG, Lai Cheung, Leo. / How consumer ethnocentrism and animosity impair the economic recovery of emerging markets. In: Journal of Global Marketing. 2010 ; Vol. 23, No. 3. pp. 208-225.
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How consumer ethnocentrism and animosity impair the economic recovery of emerging markets. / CHAN, Tsang Sing; CHAN, Kenny; LEUNG, Lai Cheung, Leo.

In: Journal of Global Marketing, Vol. 23, No. 3, 25.06.2010, p. 208-225.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

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