How does one feel ethnic? What circumstances evoke a feeling of ethnicity? This chapter extends the work of Dion Sitz and Remy (Consumption Markets and Culture 14(3): 311–331, 2011) to explore embodied notions of ethnicity. The research is informed by interviews with a diverse array of informants including local Chinese and international University Students, South Asian, European, and African ethnic minorities in Hong Kong. Importantly the chapter responds to the political and social climate in Hong Kong in 2014. This recognizes how tensions with mainland Chinese and the Umbrella Revolution have contributed to how people feel ethnic. It concludes by recognizing that the ways in which people feel ethnic tend to be prosaic and commonplace. Even though people are phenotypically and culturally different, they feel ethnic in similar ways. This is chiefly through everyday experiences, contact and context.