How Food and Beverage Industry Overcome the Impacts of the COVID-19 Pandemic in Hong Kong?

The food and beverage (F&B) industry in Hong Kong has faced a very difficult situation during the pandemic. Dining in F&B establishments is considered one of the major channels to spread virus as people must remove face masks when they are having meals. Lockdown’s direct impact on F& B industry has been phenomenal. Thus, there have been much restrictions to the F&B industry during this time. In 2020, the receipt value index of F&B establishments dropped by nearly 30%, but the receipt value index increased by 43% in Q3 of 2021 as social distancing measures have been relaxed. It showed that the industry could overcome the impact of the COVID-19 pandemic by implementing appropriate approaches. Thus, this chapter aims to review the COVID-19 impacts on the F&B industry and the measures imposed by the Hong Kong SAR Government on the operations of the F&B industry. It also discusses how the F&B industry in Hong Kong responds to the impacts of the COVID-19 pandemic. Secondary data used in this chapter were collected from government reports, publications by public agencies and trade associations, etc. Overall, it is important to analyze how the F&B industry in Hong Kong has responded to the pandemic to stay afloat and what factors can contribute to help F&B establishments recover from the COVID-19 pandemic.