How Many Response Categories Best Scale Stimuli?

Ling PENG; Adam FINN

How Many Response Categories Best Scale Stimuli?

Research output: Other Conference Contributions › Conference Paper (other) › Research

Original language	English
Publication status	Published - 1 Dec 2009
Event	Australia and New Zealand Marketing Conference (ANZMAC) 2009: Sustainable Management and Marketing - Monash University, Melbourne, Australia Duration: 27 Nov 2009 → 2 Dec 2009 http://www.anzmac2009.org/index.php

Conference

Conference	Australia and New Zealand Marketing Conference (ANZMAC) 2009
Abbreviated title	ANZMAC 2009
Country/Territory	Australia
City	Melbourne
Period	27/11/09 → 2/12/09
Internet address	http://www.anzmac2009.org/index.php

Cite this

@conference{872834355b0045f0835a04c5086a48d0,

title = "How Many Response Categories Best Scale Stimuli?",

author = "Ling PENG and Adam FINN",

year = "2009",

month = dec,

day = "1",

language = "English",

note = "Australia and New Zealand Marketing Conference (ANZMAC) 2009 : Sustainable Management and Marketing, ANZMAC 2009 ; Conference date: 27-11-2009 Through 02-12-2009",

url = "http://www.anzmac2009.org/index.php",

}

How Many Response Categories Best Scale Stimuli?

Conference

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Cite this