How Many Response Categories Best Scale Stimuli?

Ling PENG, Adam FINN

    Research output: Other Conference ContributionsConference Paper (other)Research

    Original languageEnglish
    Publication statusPublished - 1 Dec 2009
    EventAustralia and New Zealand Marketing Conference (ANZMAC) 2009: Sustainable Management and Marketing - Monash University, Melbourne, Australia
    Duration: 27 Nov 20092 Dec 2009
    http://www.anzmac2009.org/index.php

    Conference

    ConferenceAustralia and New Zealand Marketing Conference (ANZMAC) 2009
    Abbreviated titleANZMAC 2009
    CountryAustralia
    CityMelbourne
    Period27/11/092/12/09
    Internet address

    Cite this