Fingerprint
Dive into the research topics of 'How to adopt mass customization strategy: Understanding the Role of Consumers’ Perceived Brand Value'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
How to adopt mass customization strategy: Understanding the Role of Consumers’ Perceived Brand Value
Zhenhao LI, Hong YANG, Jing XU
Research output: Journal Publications › Journal Article (refereed) › peer-review
2
Citations
(Scopus)