“I Decide What I See”: How Consumers Proactively Shape Personalized Recommendations

Yvonne HUANG; Xiang WANG; Yang YANG

“I Decide What I See”: How Consumers Proactively Shape Personalized Recommendations

Yvonne HUANG
, Xiang WANG
, Yang YANG

Lingnan University

Research output: Other Conference Contributions › Presentation

Abstract

This research demonstrates that when consumers perceive a recommender system to be personalized (vs. non-personalized), they proactively consume more attitude-consistent news relative to attitude-inconsistent news, aiming to influence future recommendations. This research also discovers that political conservatism and the belief in open-mindedness as an injunctive norm can attenuate the effect.

Original language	English
Publication status	Published - 27 Sept 2024
Event	Association for Consumer Research Conference 2024 Paris - Marriott Rive Gauche, Paris, France Duration: 25 Sept 2024 → 29 Sept 2024

Conference

Conference	Association for Consumer Research Conference 2024 Paris
Abbreviated title	ACR 2024 Paris
Country/Territory	France
City	Paris
Period	25/09/24 → 29/09/24

Cite this

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title = "“I Decide What I See”: How Consumers Proactively Shape Personalized Recommendations",

abstract = "This research demonstrates that when consumers perceive a recommender system to be personalized (vs. non-personalized), they proactively consume more attitude-consistent news relative to attitude-inconsistent news, aiming to influence future recommendations. This research also discovers that political conservatism and the belief in open-mindedness as an injunctive norm can attenuate the effect.",

author = "Yvonne HUANG and Xiang WANG and Yang YANG",

year = "2024",

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AU - WANG, Xiang

AU - YANG, Yang

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N2 - This research demonstrates that when consumers perceive a recommender system to be personalized (vs. non-personalized), they proactively consume more attitude-consistent news relative to attitude-inconsistent news, aiming to influence future recommendations. This research also discovers that political conservatism and the belief in open-mindedness as an injunctive norm can attenuate the effect.

AB - This research demonstrates that when consumers perceive a recommender system to be personalized (vs. non-personalized), they proactively consume more attitude-consistent news relative to attitude-inconsistent news, aiming to influence future recommendations. This research also discovers that political conservatism and the belief in open-mindedness as an injunctive norm can attenuate the effect.

UR - https://acrwebsite.org/wp-content/uploads/2024/09/ACR2024_FullProgram_Abstracts_9-25.pdf

M3 - Presentation

T2 - Association for Consumer Research Conference 2024 Paris

Y2 - 25 September 2024 through 29 September 2024

ER -

“I Decide What I See”: How Consumers Proactively Shape Personalized Recommendations

Abstract

Conference

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