If the Pieces Fit: The Configuration Effect of Online Promotion Attributes

Ling PENG, Suntong QI

Research output: Other Conference ContributionsPresentationPresentation

Original languageEnglish
Publication statusPublished - 24 Jul 2016
EventNets2016 : International Conference on Internet Studies - Osaka International House Foundation, Osaka, Japan
Duration: 22 Jul 201624 Jul 2016
http://nets2016.internet-studies.org/home (Conference Website)

Conference

ConferenceNets2016 : International Conference on Internet Studies
CountryJapan
CityOsaka
Period22/07/1624/07/16
Internet address

Cite this

PENG, L., & QI, S. (2016). If the Pieces Fit: The Configuration Effect of Online Promotion Attributes. Nets2016 : International Conference on Internet Studies, Osaka, Japan.