If the Pieces Fit: The Configuration Effect of Online Promotion Attributes

Ling PENG, Suntong QI

Research output: Other Conference ContributionsPresentation

Original languageEnglish
Publication statusPublished - 24 Jul 2016
EventNets2016 : International Conference on Internet Studies - Osaka International House Foundation, Osaka, Japan
Duration: 22 Jul 201624 Jul 2016
http://nets2016.internet-studies.org/home (Conference Website)

Conference

ConferenceNets2016 : International Conference on Internet Studies
CountryJapan
CityOsaka
Period22/07/1624/07/16
Internet address

Cite this

PENG, L., & QI, S. (2016). If the Pieces Fit: The Configuration Effect of Online Promotion Attributes. Nets2016 : International Conference on Internet Studies, Osaka, Japan.
PENG, Ling ; QI, Suntong. / If the Pieces Fit: The Configuration Effect of Online Promotion Attributes. Nets2016 : International Conference on Internet Studies, Osaka, Japan.
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title = "If the Pieces Fit: The Configuration Effect of Online Promotion Attributes",
author = "Ling PENG and Suntong QI",
year = "2016",
month = "7",
day = "24",
language = "English",
note = "Nets2016 : International Conference on Internet Studies ; Conference date: 22-07-2016 Through 24-07-2016",
url = "http://nets2016.internet-studies.org/home",

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PENG, L & QI, S 2016, 'If the Pieces Fit: The Configuration Effect of Online Promotion Attributes', Nets2016 : International Conference on Internet Studies, Osaka, Japan, 22/07/16 - 24/07/16.

If the Pieces Fit: The Configuration Effect of Online Promotion Attributes. / PENG, Ling; QI, Suntong.

2016. Nets2016 : International Conference on Internet Studies, Osaka, Japan.

Research output: Other Conference ContributionsPresentation

TY - CONF

T1 - If the Pieces Fit: The Configuration Effect of Online Promotion Attributes

AU - PENG, Ling

AU - QI, Suntong

PY - 2016/7/24

Y1 - 2016/7/24

M3 - Presentation

ER -

PENG L, QI S. If the Pieces Fit: The Configuration Effect of Online Promotion Attributes. 2016. Nets2016 : International Conference on Internet Studies, Osaka, Japan.