Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model

  • Weisheng CHIU
  • , Ga-eun Grace OH
  • , Heetae CHO*
  • *Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

66 Citations (Scopus)

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Social Sciences

Psychology