同源初次与追加口碑效价一致性对产品销售影响的实证研究

Translated title of the contribution: Impact of Online Reviews on Product Sales: The Role of Valence Consistency between Initial and Follow-up Reviews

赵岩, 冯项楠, 李宜威, 贾建民

Research output: Journal PublicationsJournal Article (refereed)peer-review

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Business & Economics