Inducing consumers to use calorie information: a multinational investigation

Ga-Eun, Grace OH*, Young Eun HUH, Anirban MUKHOPADHYAY

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

Abstract

Objective
We identify individuals who set daily intake budgets and examine if an intervention making people estimate their calorie intake up to a certain point in the day helps those setting daily budgets to regulate their calorie intake for the remainder of the day, after high prior consumption.

Design
We conducted an online experiment in five countries: Australia, China, Germany, India, and the UK (n = 3,032) using a 2 (setting calorie budget: yes vs. no, measured) x 2 (intervention: intake reminder vs. control, manipulated) between-subjects design, with the amount of prior consumption measured. Participants were contacted in the afternoon. Those in the intervention condition were asked to estimate their prior calorie intake on that day.

Main outcome measures
We measured the individual characteristics of those who set daily calorie budgets and the intended calorie intake for the remainder of the day.

Results
Among people who set daily calorie budgets, the intervention reduced intended calorie intake for the remainder of the day by 176 calories if they had already consumed a high amount of calories that day.

Conclusion
A timely intervention to estimate one’s calorie intake can lower additional intended calorie intake among those who set daily calorie budget.
Original languageEnglish
Number of pages19
JournalPsychology and Health
DOIs
Publication statusE-pub ahead of print - 2 Sep 2021

Bibliographical note

This work was supported by the Research Grants Council of the Hong Kong Special Administrative Region, China (CERG 692413, ECS 26500116) and a National Research Foundation of Korea (NRF) grant (MSIT; No. 2018R1D1A1B07043313).

Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • Calorie information
  • nutrition labeling
  • menu labeling
  • behavior change
  • intervention
  • mental budgeting

Fingerprint

Dive into the research topics of 'Inducing consumers to use calorie information: a multinational investigation'. Together they form a unique fingerprint.

Cite this