Influencer marketing effectiveness

Fine F. LEUNG, Flora F. GU, Yiwei LI, Jonathan Z. ZHANG, Robert W. PALMATIER

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

29 Citations (Scopus)

2 results

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Finished
The Invisible Hand of Social Capital: Gender Inequality in Academic Publishing
LI, Y. & SI, K.
LU Research Committee
1/01/21 → 31/12/22
Project: Grant Research
Signaling and Countersignaling: The Role of Social Relations
LI, Y. & HUANG, Z. T.
LU Research Committee
1/01/21 → 31/12/22
Project: Grant Research