Integrate Ethnic Diversity into Marketing Education

Research output: Journal PublicationsJournal Article (refereed)

Abstract

Changing demographics in the American society have made ethnic diversity one of the focal points in the discussion of improving the quality of higher education. Various academic disciplines in the arts, humanities and sciences have incorporated issues of diversity into their curricula and research. The field of marketing should also engage in the diversity dialogue and respond to the changes of our time. This article examines issues of ethnic diversity related to marketing and explores the strategies to integrate these issues into marketing education.
Original languageEnglish
Pages (from-to)1 - 7
Number of pages7
JournalMarketing Education Review
Volume6
Issue number1
DOIs
Publication statusPublished - Mar 1996
Externally publishedYes

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Cite this

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title = "Integrate Ethnic Diversity into Marketing Education",
abstract = "Changing demographics in the American society have made ethnic diversity one of the focal points in the discussion of improving the quality of higher education. Various academic disciplines in the arts, humanities and sciences have incorporated issues of diversity into their curricula and research. The field of marketing should also engage in the diversity dialogue and respond to the changes of our time. This article examines issues of ethnic diversity related to marketing and explores the strategies to integrate these issues into marketing education.",
author = "Geng CUI",
year = "1996",
month = "3",
doi = "10.1080/10528008.1996.11488524",
language = "English",
volume = "6",
pages = "1 -- 7",
journal = "Marketing Education Review",
issn = "1052-8008",
publisher = "Taylor and Francis Ltd.",
number = "1",

}

Integrate Ethnic Diversity into Marketing Education. / CUI, Geng.

In: Marketing Education Review, Vol. 6, No. 1, 03.1996, p. 1 - 7.

Research output: Journal PublicationsJournal Article (refereed)

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AB - Changing demographics in the American society have made ethnic diversity one of the focal points in the discussion of improving the quality of higher education. Various academic disciplines in the arts, humanities and sciences have incorporated issues of diversity into their curricula and research. The field of marketing should also engage in the diversity dialogue and respond to the changes of our time. This article examines issues of ethnic diversity related to marketing and explores the strategies to integrate these issues into marketing education.

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