Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach

Social Sciences

• Brand Equity 100%
• Holistic Approach 100%
• Associations 100%
• Perspective 100%
• Consumers 100%
• Attitudes 100%
• Consumer Knowledge 66%
• Nonprofit Organizations 66%
• Testing 66%
• Influence 66%
• Questionnaires 33%
• Survey Method 33%
• Brand Image 33%
• Project 33%
• Support 33%
• Understanding 33%
• Sampling 33%
• Hypothesis 33%
• Procedure 33%
• Environment 33%
• Structural Equation Modeling 33%
• Construct 33%
• Business Strategy 33%

Computer Science

• Knowledge Structure 100%
• Holistic Approach 100%
• Relationships 66%
• Related Knowledge 33%
• Convenience Sampling 33%
• Conceptual Model 33%
• Positive Relationship 33%
• Strategy Formulation 33%
• Questionnaire 33%
• Structural Equation 33%
• Testing 33%
• Survey 33%
• Procedures 33%

Psychology

• Attitudes 100%
• Trust 66%
• Consumer Behavior 33%
• Resources 33%
• Questionnaires 33%