Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach

Muhammad Mohsin BUTT, Saadia MUSHTAQ, Alia AFZAL, Kok Wei KHONG, Fon Sim ONG, Pui Fong NG

Research output: Journal PublicationsJournal Article (refereed)peer-review

51 Citations (Scopus)

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