Integrating ethics into international business teaching : challenges and methodologies in the Greater China context

This paper examines the process of integrating ethics into the teaching of international business within the Greater China region. An example of how ethics is integrated into a required undergraduate international business course at a Hong Kong based university is presented. The contextual challenges of developing a course for use in the Greater China region and aimed at local Chinese students are considered. The paper presents a modified 'learning outcomes based' framework for integration of an international business ethics component to a business program within Greater China, along with practical suggestions and advice on how such a course can be introduced.