International business research in Asia

Shige MAKINO, T. S. CHAN, Geng CUI

Research output: Book Chapters | Papers in Conference ProceedingsBook ChapterResearchpeer-review

Original languageEnglish
Title of host publicationMultinationals and global consumers : tension, potential and competition
EditorsT. S. CHAN, Geng CUI
PublisherPalgrave Macmillan
Number of pages12
ISBN (Electronic)9781137307293
ISBN (Print)9781137307293
Publication statusPublished - 1 Nov 2013

Publication series

NameThe AIB Southeast Asia Series

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