International business research in Asia

Shige MAKINO, T. S. CHAN, Geng CUI

Research output: Book Chapters | Papers in Conference ProceedingsBook Chapter

Original languageEnglish
Title of host publicationMultinationals and global consumers : tension, potential and competition
EditorsT. S. CHAN, Geng CUI
PublisherPalgrave Macmillan
Pages1-12
Number of pages12
ISBN (Electronic)9781137307293
ISBN (Print)9781137307293
DOIs
Publication statusPublished - 1 Nov 2013

Publication series

NameThe AIB Southeast Asia Series
Volume2013

Cite this

MAKINO, S., CHAN, T. S., & CUI, G. (2013). International business research in Asia. In T. S. CHAN, & G. CUI (Eds.), Multinationals and global consumers : tension, potential and competition (pp. 1-12). (The AIB Southeast Asia Series; Vol. 2013). Palgrave Macmillan. https://doi.org/10.1057/9781137307293_1