| Original language | English |
|---|---|
| Title of host publication | Multinationals and global consumers : tension, potential and competition |
| Editors | T. S. CHAN, Geng CUI |
| Publisher | Palgrave Macmillan |
| Pages | 1-12 |
| Number of pages | 12 |
| ISBN (Electronic) | 9781137307293 |
| ISBN (Print) | 9781137307293 |
| DOIs | |
| Publication status | Published - 1 Nov 2013 |
Publication series
| Name | The AIB Southeast Asia Series |
|---|---|
| Volume | 2013 |