Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals

Ling PENG, Yongfu HE

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2017
Event2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science - 暨南大学, 廣州, China
Duration: 10 Nov 201712 Nov 2017
http://www.jmsmeeting.org.cn/index.php/subs?fid=20 (Conference site)

Conference

Conference2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science
CountryChina
City廣州
Period10/11/1712/11/17
Internet address

Bibliographical note

Hardcopy

Cite this

PENG, L., & HE, Y. (2017). Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals. Paper presented at 2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science, 廣州, China.
PENG, Ling ; HE, Yongfu. / Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals. Paper presented at 2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science, 廣州, China.
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year = "2017",
language = "English",
url = "http://www.jmsmeeting.org.cn/index.php/subs?fid=20",

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PENG, L & HE, Y 2017, 'Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals' Paper presented at 2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science, 廣州, China, 10/11/17 - 12/11/17, .

Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals. / PENG, Ling; HE, Yongfu.

2017. Paper presented at 2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science, 廣州, China.

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

TY - CONF

T1 - Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals

AU - PENG, Ling

AU - HE, Yongfu

N1 - Hardcopy

PY - 2017

Y1 - 2017

M3 - Conference Paper (other)

ER -

PENG L, HE Y. Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals. 2017. Paper presented at 2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science, 廣州, China.