Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals

Ling PENG, Yongfu HE

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2017
Event2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science - 暨南大学, 廣州, China
Duration: 10 Nov 201712 Nov 2017
http://www.jmsmeeting.org.cn/index.php/subs?fid=20 (Conference site)

Conference

Conference2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science
CountryChina
City廣州
Period10/11/1712/11/17
Internet address

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Cite this

PENG, L., & HE, Y. (2017). Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals. Paper presented at 2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science, 廣州, China.