Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science - 暨南大学, 廣州, China Duration: 10 Nov 2017 → 12 Nov 2017 http://www.jmsmeeting.org.cn/index.php/subs?fid=20 (Conference site)

Conference	2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science
Country/Territory	China
City	廣州
Period	10/11/17 → 12/11/17
Internet address	http://www.jmsmeeting.org.cn/index.php/subs?fid=20 (Conference site)

Hardcopy

Cite this

@conference{5ae7eb1ade9b4a779b90afcf6d639805,

title = "Investigating the Factors Affecting Consumer Acceptance of Rewarded Referrals",

author = "Ling PENG and Yongfu HE",

note = "Hardcopy; 2017JMS中国营销科学学术年会暨博士生论坛 : Annual Conference of China Marketing Science ; Conference date: 10-11-2017 Through 12-11-2017",

year = "2017",

language = "English",

url = "http://www.jmsmeeting.org.cn/index.php/subs?fid=20",

}