Although the topic of an organization’s state of mind also referred to as strategic predisposition E.P.R.G framework (i.e. Ethnocentric, Polycentric, Regiocentric, and Geocentric) is covered in most of the international business literature, little or no empirical research has been conducted, particularly in Australia to examine the effect of demographic variables on E.P.R.G practices of exporting firms. More importantly, it is not known if an adherence to a specific strategic predisposition is related to demographic variables. This paper presents the results of a study that was designed to identify if there are significant differences in the demographic variables of the firms that are ethnocentric in nature, versus those that are non-ethnocentric.
|Number of pages
|Journal of International Marketing and Exporting
|Published - 1 Jan 2011