Investigation of demographic factors influencing organizations state of mind : ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia

Gabriel O. OGUNMOKUN, M. Y., Fiona CHONG, Ling Yee, Esther LI

    Research output: Journal PublicationsJournal Article (refereed)

    Abstract

    Although the topic of an organization’s state of mind also referred to as strategic predisposition E.P.R.G framework (i.e. Ethnocentric, Polycentric, Regiocentric, and Geocentric) is covered in most of the international business literature, little or no empirical research has been conducted, particularly in Australia to examine the effect of demographic variables on E.P.R.G practices of exporting firms. More importantly, it is not known if an adherence to a specific strategic predisposition is related to demographic variables. This paper presents the results of a study that was designed to identify if there are significant differences in the demographic variables of the firms that are ethnocentric in nature, versus those that are non-ethnocentric.
    Original languageEnglish
    Pages (from-to)57-64
    Number of pages8
    JournalJournal of International Marketing and Exporting
    Volume16
    Issue number1
    Publication statusPublished - 1 Jan 2011

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    Exporting
    Demographic factors
    Demographic variables
    Strategic behavior
    International business
    Adherence
    Empirical research

    Cite this

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    title = "Investigation of demographic factors influencing organizations state of mind : ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia",
    abstract = "Although the topic of an organization’s state of mind also referred to as strategic predisposition E.P.R.G framework (i.e. Ethnocentric, Polycentric, Regiocentric, and Geocentric) is covered in most of the international business literature, little or no empirical research has been conducted, particularly in Australia to examine the effect of demographic variables on E.P.R.G practices of exporting firms. More importantly, it is not known if an adherence to a specific strategic predisposition is related to demographic variables. This paper presents the results of a study that was designed to identify if there are significant differences in the demographic variables of the firms that are ethnocentric in nature, versus those that are non-ethnocentric.",
    author = "OGUNMOKUN, {Gabriel O.} and CHONG, {M. Y., Fiona} and LI, {Ling Yee, Esther}",
    year = "2011",
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    journal = "Journal of International Marketing and Exporting",
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    TY - JOUR

    T1 - Investigation of demographic factors influencing organizations state of mind : ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia

    AU - OGUNMOKUN, Gabriel O.

    AU - CHONG, M. Y., Fiona

    AU - LI, Ling Yee, Esther

    PY - 2011/1/1

    Y1 - 2011/1/1

    N2 - Although the topic of an organization’s state of mind also referred to as strategic predisposition E.P.R.G framework (i.e. Ethnocentric, Polycentric, Regiocentric, and Geocentric) is covered in most of the international business literature, little or no empirical research has been conducted, particularly in Australia to examine the effect of demographic variables on E.P.R.G practices of exporting firms. More importantly, it is not known if an adherence to a specific strategic predisposition is related to demographic variables. This paper presents the results of a study that was designed to identify if there are significant differences in the demographic variables of the firms that are ethnocentric in nature, versus those that are non-ethnocentric.

    AB - Although the topic of an organization’s state of mind also referred to as strategic predisposition E.P.R.G framework (i.e. Ethnocentric, Polycentric, Regiocentric, and Geocentric) is covered in most of the international business literature, little or no empirical research has been conducted, particularly in Australia to examine the effect of demographic variables on E.P.R.G practices of exporting firms. More importantly, it is not known if an adherence to a specific strategic predisposition is related to demographic variables. This paper presents the results of a study that was designed to identify if there are significant differences in the demographic variables of the firms that are ethnocentric in nature, versus those that are non-ethnocentric.

    UR - http://commons.ln.edu.hk/sw_master/1709

    M3 - Journal Article (refereed)

    VL - 16

    SP - 57

    EP - 64

    JO - Journal of International Marketing and Exporting

    JF - Journal of International Marketing and Exporting

    SN - 1324-5864

    IS - 1

    ER -