Is It the End? Guidelines for Cinematic Endings in Data Videos

Xian XU; Aoyu WU; Leni YANG; Zheng WEI; Rong HUANG; David YIP; Huamin QU

doi:10.1145/3544548.3580701

Is It the End? Guidelines for Cinematic Endings in Data Videos

Xian XU
, Aoyu WU
, Leni YANG
, Zheng WEI
, Rong HUANG
, David YIP^*
, Huamin QU^*

^*Corresponding author for this work

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

10 Citations (Scopus)

Abstract

Data videos are becoming increasingly popular in society and academia. Yet little is known about how to create endings that strengthen a lasting impression and persuasion. To fulfill the gap, this work aims to develop guidelines for data video endings by drawing inspiration from cinematic arts. To contextualize cinematic endings in data videos, 111 film endings and 105 data video endings are first analyzed to identify four common styles using the framework of ending punctuation marks. We conducted expert interviews (N=11) and formulated 20 guidelines for creating cinematic endings in data videos. To validate our guidelines, we conducted a user study where 24 participants were invited to design endings with and without our guidelines, which are evaluated by experts and the general public. The participants praise the clarity and usability of the guidelines, and results show that the endings with guidelines are perceived to be more understandable, impressive, and reflective.

Original language	English
Title of host publication	CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery, Inc
Number of pages	16
ISBN (Electronic)	9781450394215
DOIs	https://doi.org/10.1145/3544548.3580701
Publication status	Published - 19 Apr 2023
Externally published	Yes
Event	2023 CHI Conference on Human Factors in Computing Systems - , Germany Duration: 23 Apr 2023 → 28 Apr 2023

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	2023 CHI Conference on Human Factors in Computing Systems
Abbreviated title	CHI 2023
Country/Territory	Germany
Period	23/04/23 → 28/04/23

Bibliographical note

Publisher Copyright:
© 2023 ACM.

Funding

This research was supported in part by Hong Kong Theme-based Research Scheme T41-709/17N.

Keywords

Data Video
Guideline
Interview
Lab Study
Storytelling
Visualization

Access to Document

10.1145/3544548.3580701

Cite this

XU, X., WU, A., YANG, L., WEI, Z., HUANG, R., YIP, D., & QU, H. (2023). Is It the End? Guidelines for Cinematic Endings in Data Videos. In CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems Article 171 (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery, Inc. https://doi.org/10.1145/3544548.3580701

@inproceedings{f3886ea25fd84be1b854a6b469101a6c,

title = "Is It the End? Guidelines for Cinematic Endings in Data Videos",

abstract = "Data videos are becoming increasingly popular in society and academia. Yet little is known about how to create endings that strengthen a lasting impression and persuasion. To fulfill the gap, this work aims to develop guidelines for data video endings by drawing inspiration from cinematic arts. To contextualize cinematic endings in data videos, 111 film endings and 105 data video endings are first analyzed to identify four common styles using the framework of ending punctuation marks. We conducted expert interviews (N=11) and formulated 20 guidelines for creating cinematic endings in data videos. To validate our guidelines, we conducted a user study where 24 participants were invited to design endings with and without our guidelines, which are evaluated by experts and the general public. The participants praise the clarity and usability of the guidelines, and results show that the endings with guidelines are perceived to be more understandable, impressive, and reflective.",

keywords = "Data Video, Guideline, Interview, Lab Study, Storytelling, Visualization",

author = "Xian XU and Aoyu WU and Leni YANG and Zheng WEI and Rong HUANG and David YIP and Huamin QU",

note = "Publisher Copyright: {\textcopyright} 2023 ACM.; 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023 ; Conference date: 23-04-2023 Through 28-04-2023",

year = "2023",

month = apr,

day = "19",

doi = "10.1145/3544548.3580701",

language = "English",

series = "Conference on Human Factors in Computing Systems - Proceedings",

publisher = "Association for Computing Machinery, Inc",

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}

XU, X, WU, A, YANG, L, WEI, Z, HUANG, R, YIP, D & QU, H 2023, Is It the End? Guidelines for Cinematic Endings in Data Videos. in CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems., 171, Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, Inc, 2023 CHI Conference on Human Factors in Computing Systems, Hamburg, Germany, 23/04/23. https://doi.org/10.1145/3544548.3580701

Is It the End? Guidelines for Cinematic Endings in Data Videos. / XU, Xian; WU, Aoyu; YANG, Leni et al.
CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, Inc, 2023. 171 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Book Chapters | Papers in Conference Proceedings › Conference paper (refereed) › Research › peer-review

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AU - YANG, Leni

AU - WEI, Zheng

AU - HUANG, Rong

AU - YIP, David

AU - QU, Huamin

PY - 2023/4/19

Y1 - 2023/4/19

N2 - Data videos are becoming increasingly popular in society and academia. Yet little is known about how to create endings that strengthen a lasting impression and persuasion. To fulfill the gap, this work aims to develop guidelines for data video endings by drawing inspiration from cinematic arts. To contextualize cinematic endings in data videos, 111 film endings and 105 data video endings are first analyzed to identify four common styles using the framework of ending punctuation marks. We conducted expert interviews (N=11) and formulated 20 guidelines for creating cinematic endings in data videos. To validate our guidelines, we conducted a user study where 24 participants were invited to design endings with and without our guidelines, which are evaluated by experts and the general public. The participants praise the clarity and usability of the guidelines, and results show that the endings with guidelines are perceived to be more understandable, impressive, and reflective.

AB - Data videos are becoming increasingly popular in society and academia. Yet little is known about how to create endings that strengthen a lasting impression and persuasion. To fulfill the gap, this work aims to develop guidelines for data video endings by drawing inspiration from cinematic arts. To contextualize cinematic endings in data videos, 111 film endings and 105 data video endings are first analyzed to identify four common styles using the framework of ending punctuation marks. We conducted expert interviews (N=11) and formulated 20 guidelines for creating cinematic endings in data videos. To validate our guidelines, we conducted a user study where 24 participants were invited to design endings with and without our guidelines, which are evaluated by experts and the general public. The participants praise the clarity and usability of the guidelines, and results show that the endings with guidelines are perceived to be more understandable, impressive, and reflective.

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KW - Storytelling

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Is It the End? Guidelines for Cinematic Endings in Data Videos

Abstract

Publication series

Conference

Bibliographical note

Funding

Keywords

Access to Document

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