Mission drift is a common phenomenon in non-profits. However, related studies on employees remain scant. In this study, we combine mission drift and employees' turnover intention literature, and investigate mission drift at employee level based on interviews in the context of six nonprofits in China. The results show that: (1) employees who choose to work in nonprofits have a strong sense of prosocial mission; (2) employees believe that organizations have some defects, which are inconsistent with their own image of prosocial mission; (3) employees’mission drift exists in nonprofits, which may lead to their high turnover intention. Taken together, we believe mission drift deserves our future research attention.
|Number of pages||8|
|Journal||Advances in Education, Humanities and Social Science Research|
|Publication status||E-pub ahead of print - 9 May 2022|
- mission drift
- content analysis