Abstract
Hallyu, or the Korean Wave, is often referred to as the global consumption of Korean popular culture products such as music, movies, television dramas and video games. Despite the fact that video games in South Korea account for more than half of the contents export (Korea Creative Contents Agency) and US $ 1.9 billion annually by 2020 (Statista) pop culture artefacts. To the extent that it is possible, the interactive, non-linear and multi-textual natures of video games can explain why it is usually more difficult to localize Korean video games into overseas markets than other popular culture artefacts. This presentation will provide an overview of the Korean video game industry and its roles in spreading hallyu,
| Original language | English |
|---|---|
| Title of host publication | The 19th IRTI International Conference : The Role of T&I in spreading Hallyu |
| Publisher | Korea University of Foreign Languages Translation and Interpreting Institute |
| Pages | 50-57 |
| Publication status | Published - Oct 2018 |
| Event | The 19yj ITRI International Conference: The Rold of Translation and Interpreting in Spreading Hallyu - Hankuk University of Foreign Studies, Seoul, Korea, Republic of Duration: 12 Oct 2018 → … https://www.earticle.net/Journal/Issues/978/25214 |
Conference
| Conference | The 19yj ITRI International Conference |
|---|---|
| Country/Territory | Korea, Republic of |
| City | Seoul |
| Period | 12/10/18 → … |
| Internet address |