Localization of the Korean Video Games into Chinese and its Roles in Spreading Hallyu : The MMORPG 'Black Desert' as a Case Study

Research output: Book Chapters | Papers in Conference ProceedingsConference paper (refereed)

Abstract

Hallyu, or the Korean Wave, is often referred to as the global consumption of Korean popular culture products such as music, movies, television dramas and video games. Despite the fact that video games in South Korea account for more than half of the contents export (Korea Creative Contents Agency) and US $ 1.9 billion annually by 2020 (Statista) pop culture artefacts. To the extent that it is possible, the interactive, non-linear and multi-textual natures of video games can explain why it is usually more difficult to localize Korean video games into overseas markets than other popular culture artefacts. This presentation will provide an overview of the Korean video game industry and its roles in spreading hallyu,
Original languageEnglish
Title of host publicationThe 19th IRTI International Conference
Subtitle of host publicationThe Role of T&I in spreading Hallyu
PublisherKorea University of Foreign Languages Translation and Interpreting Institute
Pages50-57
Publication statusPublished - Oct 2018
EventThe 19yj ITRI International Conference: The Rold of Translation and Interpreting in Spreading Hallyu - Hankuk University of Foreign Studies, Seoul, Korea, Republic of
Duration: 12 Oct 2018 → …
https://www.earticle.net/Journal/Issues/978/25214

Conference

ConferenceThe 19yj ITRI International Conference
CountryKorea, Republic of
CitySeoul
Period12/10/18 → …
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CHAN, L. J. (2018). Localization of the Korean Video Games into Chinese and its Roles in Spreading Hallyu : The MMORPG 'Black Desert' as a Case Study. In The 19th IRTI International Conference: The Role of T&I in spreading Hallyu (pp. 50-57). Korea University of Foreign Languages Translation and Interpreting Institute.