Look or sound like a winner? The effects of masculine and feminine gender cues in marketing videos

Geng CUI, Ling PENG^*, Yuho CHUNG, Shuyu LIANG

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

2 results

Finished
Face Value: The Effects of Atypical Face Gender in e-Commerce Platforms
CUI, G. (PI), CHUNG, Y. H. S. (CoI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/22 → 31/12/23
Project: Grant Research
The Effects of Face and Voice Gender Features on Stereotype Judgment
PENG, L. (PI)
LU Research Committee
1/01/22 → 30/06/23
Project: Grant Research