Love beyond east and west: How cultural models of selfhood predict frequency of being in love

The purpose of this paper is to understand the implications of different dimensions of cultural models of selfhood for the frequency of being in love across cultures. This is achieved by analyzing large cross-cultural datasets encompassing 49 and 70 countries. In doing so, this paper extends the current discussion regarding the impact of cultural contexts and individual mindsets on the experience of being in love by correlating eight dimensions of independent and interdependent selves (Vignoles et al., 2016). Across eight different self-construal dimensions, we found that the strongest correlate of being in love was the self-expression (vs. harmony) dimension, where a higher frequency of feeling in love, measured by Likert scale from never to all the time, was associated with greater self-expression, both at the country and at the individual levels. Our results refine the discussion on the impact of Individualism/Collectivism on love experiences by demonstrating that it is specifically the self-expression aspect of individualistic/modernized countries that contributes to a higher frequency of being in love.