TY - JOUR
T1 - Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture
AU - WONG, Ada Hiu Kan
AU - TIAN, Yu
AU - POON, Patrick
PY - 2016/4/4
Y1 - 2016/4/4
N2 - Opportunism is known to have detrimental effects on firm performance. Hence, this is important to investigate factors that reduce opportunism. This study aims to examine the effects of guanxi, environmental uncertainty, and management culture on opportunism in China. A questionnaire survey of 211 Chinese dealer companies reveals that guanxi reduces dealers' opportunism and this negative relationship is stronger among firms adopting a Chinese management culture. Environmental uncertainty shows positive effect on opportunism but the relationship is weakened by guanxi. The findings also suggest that the moderating effect of guanxi may be strengthened in the presence of a Chinese management culture.
AB - Opportunism is known to have detrimental effects on firm performance. Hence, this is important to investigate factors that reduce opportunism. This study aims to examine the effects of guanxi, environmental uncertainty, and management culture on opportunism in China. A questionnaire survey of 211 Chinese dealer companies reveals that guanxi reduces dealers' opportunism and this negative relationship is stronger among firms adopting a Chinese management culture. Environmental uncertainty shows positive effect on opportunism but the relationship is weakened by guanxi. The findings also suggest that the moderating effect of guanxi may be strengthened in the presence of a Chinese management culture.
KW - Culture
KW - effect size
KW - environmental uncertainty
KW - guanxi
KW - opportunism
UR - http://www.scopus.com/inward/record.url?scp=84962418534&partnerID=8YFLogxK
U2 - 10.1080/08911762.2016.1139223
DO - 10.1080/08911762.2016.1139223
M3 - Journal Article (refereed)
SN - 0891-1762
VL - 29
SP - 98
EP - 111
JO - Journal of Global Marketing
JF - Journal of Global Marketing
IS - 2
ER -