Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

1 Scopus Citations

Abstract

Opportunism is known to have detrimental effects on firm performance. Hence, this is important to investigate factors that reduce opportunism. This study aims to examine the effects of guanxi, environmental uncertainty, and management culture on opportunism in China. A questionnaire survey of 211 Chinese dealer companies reveals that guanxi reduces dealers' opportunism and this negative relationship is stronger among firms adopting a Chinese management culture. Environmental uncertainty shows positive effect on opportunism but the relationship is weakened by guanxi. The findings also suggest that the moderating effect of guanxi may be strengthened in the presence of a Chinese management culture.
Original languageEnglish
Pages (from-to)98-111
Number of pages14
JournalJournal of Global Marketing
Volume29
Issue number2
DOIs
Publication statusPublished - 4 Apr 2016

Fingerprint

Environmental uncertainty
Environmental management
China
Management culture
Guanxi
Opportunism
Chinese management
Dealers
Firm performance
Factors
Moderating effect
Questionnaire survey

Keywords

  • Culture
  • effect size
  • environmental uncertainty
  • guanxi
  • opportunism

Cite this

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title = "Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture",
abstract = "Opportunism is known to have detrimental effects on firm performance. Hence, this is important to investigate factors that reduce opportunism. This study aims to examine the effects of guanxi, environmental uncertainty, and management culture on opportunism in China. A questionnaire survey of 211 Chinese dealer companies reveals that guanxi reduces dealers' opportunism and this negative relationship is stronger among firms adopting a Chinese management culture. Environmental uncertainty shows positive effect on opportunism but the relationship is weakened by guanxi. The findings also suggest that the moderating effect of guanxi may be strengthened in the presence of a Chinese management culture.",
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Managing opportunism in China : the roles of Guanxi, environmental uncertainty, and management culture. / WONG, Ada Hiu kan; TIAN, Yu; POON, Patrick.

In: Journal of Global Marketing, Vol. 29, No. 2, 04.04.2016, p. 98-111.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

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AU - POON, Patrick

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AB - Opportunism is known to have detrimental effects on firm performance. Hence, this is important to investigate factors that reduce opportunism. This study aims to examine the effects of guanxi, environmental uncertainty, and management culture on opportunism in China. A questionnaire survey of 211 Chinese dealer companies reveals that guanxi reduces dealers' opportunism and this negative relationship is stronger among firms adopting a Chinese management culture. Environmental uncertainty shows positive effect on opportunism but the relationship is weakened by guanxi. The findings also suggest that the moderating effect of guanxi may be strengthened in the presence of a Chinese management culture.

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KW - environmental uncertainty

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KW - opportunism

UR - http://commons.ln.edu.hk/sw_master/5093

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