Manipulating Online Product Reviews: Its Effect on Consumer Suspicion and Purchase Intention

Ling PENG, Geng CUI, Mengzhou ZHUANG

Research output: Other Conference ContributionsPresentation

Original languageEnglish
Publication statusPublished - 30 Jul 2015
EventInternational Academic Conference on Social Sciences and Management - Loisir Hotel Naha, Okinawa, Japan
Duration: 29 Jul 201531 Jul 2015
http://apicens.org/userdata/6068/201507-Okinawa%20Conference%20Program.pdf

Conference

ConferenceInternational Academic Conference on Social Sciences and Management
Abbreviated titleIACSSM
CountryJapan
CityOkinawa
Period29/07/1531/07/15
OtherHigher Education Forum
Internet address

Cite this

PENG, L., CUI, G., & ZHUANG, M. (2015). Manipulating Online Product Reviews: Its Effect on Consumer Suspicion and Purchase Intention. International Academic Conference on Social Sciences and Management, Okinawa, Japan.