Marketing of competence-based solutions to buyers in exploratory relationships : perspective of OEM suppliers

Ling Yee, Esther LI

Research output: Journal PublicationsJournal Article (refereed)peer-review

19 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Marketing of competence-based solutions to buyers in exploratory relationships : perspective of OEM suppliers'. Together they form a unique fingerprint.

Business & Economics