| Original language | English |
|---|---|
| Title of host publication | Marketing |
| Publisher | Pearson Education Limited |
| Chapter | 3 |
| Pages | 100-143 |
| Edition | 3rd |
| ISBN (Electronic) | 9781292259215 |
| ISBN (Print) | 9781292227191 |
| Publication status | Published - 19 Jul 2019 |
Marketing research
Research output: Book Chapters | Papers in Conference Proceedings › Book Chapter › Communication