Marketing research

Bradley R. BARNES, Paul WHITLA

Research output: Book Chapters | Papers in Conference ProceedingsBook Chapter

Original languageEnglish
Title of host publicationMarketing
PublisherPearson Education Limited
Chapter3
Pages100-143
Edition3rd
ISBN (Electronic)9781292259215
ISBN (Print)9781292227191
Publication statusPublished - 19 Jul 2019

Cite this

BARNES, B. R., & WHITLA, P. (2019). Marketing research. In Marketing (3rd ed., pp. 100-143). Pearson Education Limited.