Marketing to Ethnic Consumers: An Annotated Bibliography

Geng CUI, Pravat K. CHOUDHURY

Research output: Scholarly Books | Reports | Literary WorksBook (Author)

Original languageEnglish
PublisherAmerican Marketing Association
ISBN (Print)9780877572862, 0877572860
Publication statusPublished - 1 Dec 2000
Externally publishedYes

Cite this

CUI, G., & CHOUDHURY, P. K. (2000). Marketing to Ethnic Consumers: An Annotated Bibliography. American Marketing Association.