| Original language | English |
|---|---|
| Publisher | American Marketing Association |
| ISBN (Print) | 9780877572862, 0877572860 |
| Publication status | Published - 1 Dec 2000 |
| Externally published | Yes |
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Research output: Scholarly Books | Reports | Literary Works › Book (Author)
| Original language | English |
|---|---|
| Publisher | American Marketing Association |
| ISBN (Print) | 9780877572862, 0877572860 |
| Publication status | Published - 1 Dec 2000 |
| Externally published | Yes |