Meeting Warhol in the Exhibition: Visitors’ Experience with Art in the Hong Kong Museum of Art: 在展覽遇上華荷：香港藝術館觀眾經驗淺析

The essay is a museological enquiry into how museum visitors assign meanings to their visits and their interpretive strategies for connecting with the arts. Adhering to specific theoretical rationale, research methodologies and analytical framework, the writers have identified five different models of visiting experiences based on the visitors’ personal motivation, interpretation of experiences, and general perception of art and cultural activities, namely, connoisseurs, enthusiastic learners, curious viewers, leisurely wanderers and passive visitors. Characteristics of each model is discussed in details. The writers hope that the research will produce useful knowledge about Hong Kong art visitors for the benefit of art administrators and museum professionals in considering how to interact with visitors in a meaningful way.

本文作者以博物館學研究的角度檢視觀眾參觀藝術館的意義，進而討論不同觀眾詮釋藝術的手法。文章起首解釋研究方法及分析框架的理論依據，接著根據觀眾個人動機、詮釋展覽的方式以及其對文化藝術的整體印象歸納出五種不同模式的觀賞經驗，包括鑑賞家、熱心求學者、文化探奇者、隨意閒逛者及匆匆過客。文章詳細描述了此五種觀賞模式的特點。作者希望是項研究可帶動本地藝術觀眾拓展的討論，為藝術行政人員及博物館專才揭示不同觀眾的參觀方式，以更深入思考如何與觀眾互動。