Mining and investigating the factors influencing crowdfunding success

Yang SONG, Ron BERGER, Abraham YOSIPOF*, Bradley R. BARNES

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

52 Citations (Scopus)

Abstract

Crowdfunding is an innovative and relatively new financial method that connects entrepreneurs and investors through the Internet. It allows entrepreneurs to raise often small amounts of funds from a large number of investors to finance start-ups. The gaming industry is a suitable market for crowdfunding and has uniquely interesting characteristics that are worthy of exploration. The article examines which factors can influence the success of crowdfunding campaigns in this industry. The study uses principal components analysis, logistic regression and the OneRule method to analyze 9962 projects between 2009 and 2018. Several attributes, including textual variables are identified that influence the success of crowdfunding campaigns. The findings provide valuable insights for the success surrounding such campaigns and have implications for practice.

Original languageEnglish
Article number119723
Number of pages10
JournalTechnological Forecasting and Social Change
Volume148
DOIs
Publication statusPublished - Nov 2019
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2019 Elsevier Inc.

Keywords

  • Crowdfunding
  • Crowdfunding reward
  • Funding success factors
  • Game industry
  • Text mining

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