Mining Intelligence from Multi-Aspect Online Product Ratings: An Expanded Item Response Theory Framework

Geng CUI, Ling PENG, Chunyu LI

Department of Marketing and International Business

Research output: Other Conference Contributions › Presentation

1 results

Finished
Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響：一個項目反應理論視角)
CUI, G. & PENG, L.
Research Grants Council (HKSAR)
1/01/15 → 31/12/16
Project: Grant Research