Moderating impact of CSV and CSR on SDG perception and company’s reputation

Liane W.Y. LEE; Crystal X. WU; Douglas W.S.  RENWICK

Moderating impact of CSV and CSR on SDG perception and company’s reputation

Liane W.Y. LEE^*
, Crystal X. WU
, Douglas W.S. RENWICK

^*Corresponding author for this work

Department of Management

Research output: Other Conference Contributions › Abstract › peer-review

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Abstract

The Sustainable Development Goals (SDGs) have emerged as a significant concern in the fields of marketing and management. However, there is limited knowledge on how to effectively guide marketers and managers in implementing strategies that lead to mutually beneficial outcomes. This study explores the moderating roles of Company Creating Shared Value (CSV) and Corporate Social Responsibility (CSR) on public perceptions of the SDGs and the reputation of companies. Data from surveys conducted in mainland China was gathered to analyse how the public's views on the SDGs impact company reputations and how these effects can be enhanced through companies' involvement in CSV and CSR initiatives. The findings will offer insights for international firms targeting the Chinese market.

Original language	English
Publication status	Published - 2 Feb 2026
Event	38th Australian and New Zealand Academy of Management Conference - Deakin University, Geelong Waterfront, Australia Duration: 2 Dec 2025 → 4 Dec 2025

Conference

Conference	38th Australian and New Zealand Academy of Management Conference
Abbreviated title	ANZAM 2025
Country/Territory	Australia
City	Geelong Waterfront
Period	2/12/25 → 4/12/25

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 5 Gender Equality
SDG 7 Affordable and Clean Energy
SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure
SDG 12 Responsible Consumption and Production

Keywords

UN Sustainable Development Goals (UN SDGs)
CSV
CSR
Company Reputation

Cite this

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title = "Moderating impact of CSV and CSR on SDG perception and company{\textquoteright}s reputation",

abstract = "The Sustainable Development Goals (SDGs) have emerged as a significant concern in the fields of marketing and management. However, there is limited knowledge on how to effectively guide marketers and managers in implementing strategies that lead to mutually beneficial outcomes. This study explores the moderating roles of Company Creating Shared Value (CSV) and Corporate Social Responsibility (CSR) on public perceptions of the SDGs and the reputation of companies. Data from surveys conducted in mainland China was gathered to analyse how the public's views on the SDGs impact company reputations and how these effects can be enhanced through companies' involvement in CSV and CSR initiatives. The findings will offer insights for international firms targeting the Chinese market.",

keywords = "UN Sustainable Development Goals (UN SDGs), CSV, CSR, Company Reputation",

author = "LEE, \{Liane W.Y.\} and WU, \{Crystal X.\} and RENWICK, \{Douglas W.S.\}",

year = "2026",

month = feb,

day = "2",

language = "English",

note = "38th Australian and New Zealand Academy of Management Conference, ANZAM 2025 ; Conference date: 02-12-2025 Through 04-12-2025",

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TY - CONF

T1 - Moderating impact of CSV and CSR on SDG perception and company’s reputation

AU - LEE, Liane W.Y.

AU - WU, Crystal X.

AU - RENWICK, Douglas W.S.

PY - 2026/2/2

Y1 - 2026/2/2

N2 - The Sustainable Development Goals (SDGs) have emerged as a significant concern in the fields of marketing and management. However, there is limited knowledge on how to effectively guide marketers and managers in implementing strategies that lead to mutually beneficial outcomes. This study explores the moderating roles of Company Creating Shared Value (CSV) and Corporate Social Responsibility (CSR) on public perceptions of the SDGs and the reputation of companies. Data from surveys conducted in mainland China was gathered to analyse how the public's views on the SDGs impact company reputations and how these effects can be enhanced through companies' involvement in CSV and CSR initiatives. The findings will offer insights for international firms targeting the Chinese market.

AB - The Sustainable Development Goals (SDGs) have emerged as a significant concern in the fields of marketing and management. However, there is limited knowledge on how to effectively guide marketers and managers in implementing strategies that lead to mutually beneficial outcomes. This study explores the moderating roles of Company Creating Shared Value (CSV) and Corporate Social Responsibility (CSR) on public perceptions of the SDGs and the reputation of companies. Data from surveys conducted in mainland China was gathered to analyse how the public's views on the SDGs impact company reputations and how these effects can be enhanced through companies' involvement in CSV and CSR initiatives. The findings will offer insights for international firms targeting the Chinese market.

KW - UN Sustainable Development Goals (UN SDGs)

KW - CSV

KW - CSR

KW - Company Reputation

M3 - Abstract

T2 - 38th Australian and New Zealand Academy of Management Conference

Y2 - 2 December 2025 through 4 December 2025

ER -

Moderating impact of CSV and CSR on SDG perception and company’s reputation

Abstract

Conference

UN SDGs

Keywords

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