Multimodal representations and meaning-making in homepages of diasporic websites

Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review

Abstract

In the context of contemporary social changes of the global and networked society, new media
technologies have brought about a reorientation of communication possibilities for representation and meaning. As contemporary communication has become increasingly multimodal (Kress and Van Leeuwen, 2001), and as technology gets acknowledged as what people make of it in a cultural context (Pauwels, 2005), websites are becoming potential sites for digital representations and cultural expressions. These new forms of electronic mediation have become particularly evident in various diasporic community websites in Southeast Asia more recently. The current paper forms part of a larger study that investigates digital forms of community representations and meaningmaking in South Asian diasporic websites in the Southeast Asian region. The paper focusses on the homepages of two representative lifestyle portals of the Indian diaspora in Hong Kong and Singapore.
To study the diasporic communities’ situated choices and configuration of semiotic resources in their websites, the paper deploys the multimodal social semiotic analysis framework (Kress, 2009) to analyse multimodal aspects of the homepages by addressing the following questions: i) What are the different modes and semiotic resources used as representations in the homepages of diasporic websites of Indians in Hong Kong and Singapore? ii) What inter-semiotic relationships are configured in the digital medium across various modes in these homepages? iii) What kinds of discourses of representation and cultures are articulated through the organization of content on the homepages of the websites of the Indian diaspora? Findings affirm the growing importance of the multiplicity of modes for representation and communication along with the significance of the sign-makers’ agency
in the configuration and shaping of meaning in online spaces. The findings also indicate how these diasporic websites seek to undo the stereotypical and naturalized discourse of communities (Mitra, 2001) through the multimodal expressions and heterogeneous discourses of their identities and cultures.
Original languageEnglish
Publication statusPublished - 15 Jul 2016
EventThe 26th European Systemic Functional Linguistics Conference (ESFLC): Functional Linguistic and Social Semiotic Approaches to the Media - University of Salzburg, Salzburg, Austria
Duration: 13 Jul 201615 Jul 2016
https://janapflaeging.files.wordpress.com/2014/09/esflc_2016_book_of_abstracts.pdf

Conference

ConferenceThe 26th European Systemic Functional Linguistics Conference (ESFLC)
Abbreviated titleESFLC 2016
CountryAustria
CitySalzburg
Period13/07/1615/07/16
Internet address

Fingerprint

website
semiotics
diaspora
Singapore
community
discourse
communication
Hong Kong
digital media
Southeast Asia
resources
mediation
social change
electronics
organization

Cite this

HIRADHAR, P. P. (2016). Multimodal representations and meaning-making in homepages of diasporic websites. Paper presented at The 26th European Systemic Functional Linguistics Conference (ESFLC), Salzburg, Austria.
HIRADHAR, Preet Pankaj. / Multimodal representations and meaning-making in homepages of diasporic websites. Paper presented at The 26th European Systemic Functional Linguistics Conference (ESFLC), Salzburg, Austria.
@conference{3177687894984042868afeb23aace6c3,
title = "Multimodal representations and meaning-making in homepages of diasporic websites",
abstract = "In the context of contemporary social changes of the global and networked society, new mediatechnologies have brought about a reorientation of communication possibilities for representation and meaning. As contemporary communication has become increasingly multimodal (Kress and Van Leeuwen, 2001), and as technology gets acknowledged as what people make of it in a cultural context (Pauwels, 2005), websites are becoming potential sites for digital representations and cultural expressions. These new forms of electronic mediation have become particularly evident in various diasporic community websites in Southeast Asia more recently. The current paper forms part of a larger study that investigates digital forms of community representations and meaningmaking in South Asian diasporic websites in the Southeast Asian region. The paper focusses on the homepages of two representative lifestyle portals of the Indian diaspora in Hong Kong and Singapore. To study the diasporic communities’ situated choices and configuration of semiotic resources in their websites, the paper deploys the multimodal social semiotic analysis framework (Kress, 2009) to analyse multimodal aspects of the homepages by addressing the following questions: i) What are the different modes and semiotic resources used as representations in the homepages of diasporic websites of Indians in Hong Kong and Singapore? ii) What inter-semiotic relationships are configured in the digital medium across various modes in these homepages? iii) What kinds of discourses of representation and cultures are articulated through the organization of content on the homepages of the websites of the Indian diaspora? Findings affirm the growing importance of the multiplicity of modes for representation and communication along with the significance of the sign-makers’ agencyin the configuration and shaping of meaning in online spaces. The findings also indicate how these diasporic websites seek to undo the stereotypical and naturalized discourse of communities (Mitra, 2001) through the multimodal expressions and heterogeneous discourses of their identities and cultures.",
author = "HIRADHAR, {Preet Pankaj}",
year = "2016",
month = "7",
day = "15",
language = "English",
note = "The 26th European Systemic Functional Linguistics Conference (ESFLC) : Functional Linguistic and Social Semiotic Approaches to the Media, ESFLC 2016 ; Conference date: 13-07-2016 Through 15-07-2016",
url = "https://janapflaeging.files.wordpress.com/2014/09/esflc_2016_book_of_abstracts.pdf",

}

HIRADHAR, PP 2016, 'Multimodal representations and meaning-making in homepages of diasporic websites' Paper presented at The 26th European Systemic Functional Linguistics Conference (ESFLC), Salzburg, Austria, 13/07/16 - 15/07/16, .

Multimodal representations and meaning-making in homepages of diasporic websites. / HIRADHAR, Preet Pankaj.

2016. Paper presented at The 26th European Systemic Functional Linguistics Conference (ESFLC), Salzburg, Austria.

Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review

TY - CONF

T1 - Multimodal representations and meaning-making in homepages of diasporic websites

AU - HIRADHAR, Preet Pankaj

PY - 2016/7/15

Y1 - 2016/7/15

N2 - In the context of contemporary social changes of the global and networked society, new mediatechnologies have brought about a reorientation of communication possibilities for representation and meaning. As contemporary communication has become increasingly multimodal (Kress and Van Leeuwen, 2001), and as technology gets acknowledged as what people make of it in a cultural context (Pauwels, 2005), websites are becoming potential sites for digital representations and cultural expressions. These new forms of electronic mediation have become particularly evident in various diasporic community websites in Southeast Asia more recently. The current paper forms part of a larger study that investigates digital forms of community representations and meaningmaking in South Asian diasporic websites in the Southeast Asian region. The paper focusses on the homepages of two representative lifestyle portals of the Indian diaspora in Hong Kong and Singapore. To study the diasporic communities’ situated choices and configuration of semiotic resources in their websites, the paper deploys the multimodal social semiotic analysis framework (Kress, 2009) to analyse multimodal aspects of the homepages by addressing the following questions: i) What are the different modes and semiotic resources used as representations in the homepages of diasporic websites of Indians in Hong Kong and Singapore? ii) What inter-semiotic relationships are configured in the digital medium across various modes in these homepages? iii) What kinds of discourses of representation and cultures are articulated through the organization of content on the homepages of the websites of the Indian diaspora? Findings affirm the growing importance of the multiplicity of modes for representation and communication along with the significance of the sign-makers’ agencyin the configuration and shaping of meaning in online spaces. The findings also indicate how these diasporic websites seek to undo the stereotypical and naturalized discourse of communities (Mitra, 2001) through the multimodal expressions and heterogeneous discourses of their identities and cultures.

AB - In the context of contemporary social changes of the global and networked society, new mediatechnologies have brought about a reorientation of communication possibilities for representation and meaning. As contemporary communication has become increasingly multimodal (Kress and Van Leeuwen, 2001), and as technology gets acknowledged as what people make of it in a cultural context (Pauwels, 2005), websites are becoming potential sites for digital representations and cultural expressions. These new forms of electronic mediation have become particularly evident in various diasporic community websites in Southeast Asia more recently. The current paper forms part of a larger study that investigates digital forms of community representations and meaningmaking in South Asian diasporic websites in the Southeast Asian region. The paper focusses on the homepages of two representative lifestyle portals of the Indian diaspora in Hong Kong and Singapore. To study the diasporic communities’ situated choices and configuration of semiotic resources in their websites, the paper deploys the multimodal social semiotic analysis framework (Kress, 2009) to analyse multimodal aspects of the homepages by addressing the following questions: i) What are the different modes and semiotic resources used as representations in the homepages of diasporic websites of Indians in Hong Kong and Singapore? ii) What inter-semiotic relationships are configured in the digital medium across various modes in these homepages? iii) What kinds of discourses of representation and cultures are articulated through the organization of content on the homepages of the websites of the Indian diaspora? Findings affirm the growing importance of the multiplicity of modes for representation and communication along with the significance of the sign-makers’ agencyin the configuration and shaping of meaning in online spaces. The findings also indicate how these diasporic websites seek to undo the stereotypical and naturalized discourse of communities (Mitra, 2001) through the multimodal expressions and heterogeneous discourses of their identities and cultures.

UR - http://commons.ln.edu.hk/sw_master/4951

UR - https://janapflaeging.files.wordpress.com/2014/09/esflc_2016_book_of_abstracts.pdf

M3 - Conference Paper (other)

ER -

HIRADHAR PP. Multimodal representations and meaning-making in homepages of diasporic websites. 2016. Paper presented at The 26th European Systemic Functional Linguistics Conference (ESFLC), Salzburg, Austria.