My Never-Ending Story: Why, How, and When Incompleteness in Product Sets Signals Self-Expansion

C. Clark CAO; John YI; Darren DAHL

My Never-Ending Story: Why, How, and When Incompleteness in Product Sets Signals Self-Expansion

C. Clark CAO
, John YI
, Darren DAHL

Lingnan University

Research output: Other Conference Contributions › Presentation

Abstract

Complementing the traditional wisdom that consumers prefer product sets to be complete, six studies demonstrate that consumers can also prefer incomplete sets because they suggest self-expansion. The authors also show that this effect requires experience with the set items to manifest, and intensifies as experience grows.

Original language	English
Publication status	Published - 28 Sept 2024
Event	Association for Consumer Research Conference 2024 Paris - Marriott Rive Gauche, Paris, France Duration: 25 Sept 2024 → 29 Sept 2024

Conference

Conference	Association for Consumer Research Conference 2024 Paris
Abbreviated title	ACR 2024 Paris
Country/Territory	France
City	Paris
Period	25/09/24 → 29/09/24

Cite this

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abstract = "Complementing the traditional wisdom that consumers prefer product sets to be complete, six studies demonstrate that consumers can also prefer incomplete sets because they suggest self-expansion. The authors also show that this effect requires experience with the set items to manifest, and intensifies as experience grows.",

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AU - DAHL, Darren

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N2 - Complementing the traditional wisdom that consumers prefer product sets to be complete, six studies demonstrate that consumers can also prefer incomplete sets because they suggest self-expansion. The authors also show that this effect requires experience with the set items to manifest, and intensifies as experience grows.

AB - Complementing the traditional wisdom that consumers prefer product sets to be complete, six studies demonstrate that consumers can also prefer incomplete sets because they suggest self-expansion. The authors also show that this effect requires experience with the set items to manifest, and intensifies as experience grows.

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M3 - Presentation

T2 - Association for Consumer Research Conference 2024 Paris

Y2 - 25 September 2024 through 29 September 2024

ER -

My Never-Ending Story: Why, How, and When Incompleteness in Product Sets Signals Self-Expansion

Abstract

Conference

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