Negative Brand Publicity and Consumer Attributions

Original language	English
Publication status	Published - 7 Jan 2016
Event	The 15th International Business and Economy Conference (IBEC) - Nürtingen-Geislingen University, Nurtingen, Germany Duration: 6 Jan 2016 → 9 Jan 2016

Conference

Conference	The 15th International Business and Economy Conference (IBEC)
Country/Territory	Germany
City	Nurtingen
Period	6/01/16 → 9/01/16

Projects

• 1 Finished

Projects per year

• Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles (品牌負面曝光事件與消費者歸因：企業品牌顯著性及個體思維方式的調節作用)

  POON, S. C. P. & ZHOU, L.

  Research Grants Council (HKSAR)

  1/01/14 → 30/06/16

  Project: Grant Research

  • Attribution 100%
  • Dominance 60%
  • Consumers 50%
  • Causal Analysis 20%
  • Strategy 10%

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POON, S. C., & ZHOU, L. (2016). Negative Brand Publicity and Consumer Attributions. Paper presented at The 15th International Business and Economy Conference (IBEC), Nurtingen, Germany.

POON, Shing Chung ; ZHOU, Lianxi. / Negative Brand Publicity and Consumer Attributions. Paper presented at The 15th International Business and Economy Conference (IBEC), Nurtingen, Germany.

@conference{a638d019e0444edf96c4a912f5308258,

title = "Negative Brand Publicity and Consumer Attributions",

author = "POON, {Shing Chung} and Lianxi ZHOU",

year = "2016",

month = jan,

day = "7",

language = "English",

note = "The 15th International Business and Economy Conference (IBEC) ; Conference date: 06-01-2016 Through 09-01-2016",

}

POON, SC & ZHOU, L 2016, 'Negative Brand Publicity and Consumer Attributions', Paper presented at The 15th International Business and Economy Conference (IBEC), Nurtingen, Germany, 6/01/16 - 9/01/16.

Negative Brand Publicity and Consumer Attributions. / POON, Shing Chung; ZHOU, Lianxi.

2016. Paper presented at The 15th International Business and Economy Conference (IBEC), Nurtingen, Germany.

Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

TY - CONF

T1 - Negative Brand Publicity and Consumer Attributions

AU - POON, Shing Chung

AU - ZHOU, Lianxi

PY - 2016/1/7

Y1 - 2016/1/7

M3 - Conference Paper (other)

T2 - The 15th International Business and Economy Conference (IBEC)

Y2 - 6 January 2016 through 9 January 2016

ER -

POON SC, ZHOU L. Negative Brand Publicity and Consumer Attributions. 2016. Paper presented at The 15th International Business and Economy Conference (IBEC), Nurtingen, Germany.