Negative Brand Publicity and Consumer Attributions

Shing Chung POON, Lianxi ZHOU

Research output: Other Conference ContributionsConference Paper (other)Researchpeer-review

Original languageEnglish
Publication statusPublished - 7 Jan 2016
EventThe 15th International Business and Economy Conference (IBEC) - Nürtingen-Geislingen University, Nurtingen, Germany
Duration: 6 Jan 20169 Jan 2016

Conference

ConferenceThe 15th International Business and Economy Conference (IBEC)
CountryGermany
CityNurtingen
Period6/01/169/01/16

Cite this

POON, S. C., & ZHOU, L. (2016). Negative Brand Publicity and Consumer Attributions. Paper presented at The 15th International Business and Economy Conference (IBEC), Nurtingen, Germany.