Negative Brand Publicity and Consumer Attributions

Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

Original language	English
Publication status	Published - 7 Jan 2016
Event	The 15th International Business and Economy Conference (IBEC) - Nürtingen-Geislingen University, Nurtingen, Germany Duration: 6 Jan 2016 → 9 Jan 2016

Conference	The 15th International Business and Economy Conference (IBEC)
Country/Territory	Germany
City	Nurtingen
Period	6/01/16 → 9/01/16

Projects