Negative Brand Publicity and Consumer Attributions

Shing Chung POON, Lianxi ZHOU

Lingnan University

Research output: Other Conference Contributions › Conference Paper (other) › Research › peer-review

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Negative Brand Publicity and Consumer Attributions: The Moderating Influence of Corporate Brand Dominance and Individual Thinking Styles (品牌負面曝光事件與消費者歸因：企業品牌顯著性及個體思維方式的調節作用)
POON, P. (PI) & ZHOU, L. (CoI)
Research Grants Council (HKSAR)
1/01/14 → 30/06/16
Project: Grant Research