Abstract
This editorial introduction examines the Netflix effect in the Korean wave tradition. It analyzes the ways the world’s most influential over-the-top platform is changing the production, distribution, and consumption of South Korean popular culture in the global cultural markets from the perspective of transnational culture. It provides a deeper understanding of the transformations of regional and transnational cultural industry practices, creative labor, artistic challenges, and transnational reception juxtaposed with and in response to the Korean cultural industries’ quantum leap in the (post-)age of the COVID-19 pandemic. We attempt to advance our current debates and place them in contexts relevant to future work in transnational cultural studies in the digital platform era.
| Original language | English |
|---|---|
| Pages (from-to) | 6887-6895 |
| Journal | International Journal of Communication |
| Volume | 17 |
| Early online date | Nov 2023 |
| Publication status | Published - 2023 |
Funding
This work was supported by the Institute fo aEst and eWst Studies tao nsYei nUiversity nad aprytunflded by the Korea Foundation e-school Project grant. This research was supported by the Research Grants for Asian Studies funded by Seoul National University Asia Center in 2021 (0448A-20210063).
Keywords
- Korean Wave
- Netflix
- transnationalism
- popular culture
- K-pop
- digital platforms