‘No “Women’s day”, we give you “Girls’ day”!’: A linguistic landscape study of celebration banners on Chinese university campuses

Research output: Other Conference ContributionsConference Paper (other)

Abstract

‘Girls’ day’ was proposed by Shandong University in the 1980s to
provide an alternative celebration of ‘Women’s day’ for university
students. This year’s campus slogans celebrating ‘Girls’ day’
have triggered heated debates due to their stereotypical and
sexualized representations of female students. These data offer
a unique perspective to understand images of contemporary
Chinese women, which in turn provides precious glimpses to
wider social conditions surrounding gender roles in a rapidly
changing society. I will also analyze on-line discourses and see
how the banner creators, the intended audience, and the public
understand, negotiate and contest notions about gender and
sexuality.
Original languageEnglish
Publication statusPublished - May 2016
Event9th International Gender and Language Association Conference - City University of Hong Kong, Hong Kong, Hong Kong
Duration: 19 May 201621 May 2016
https://scholars.cityu.edu.hk/files/13142869/IGALA9ProgrammeBooklet.pdf

Conference

Conference9th International Gender and Language Association Conference
Abbreviated titleIGALA 9
CountryHong Kong
CityHong Kong
Period19/05/1621/05/16
Internet address

Keywords

  • Gender roles
  • sexuality
  • feminism
  • Chinese women
  • linguistic landscape
  • power

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  • Cite this

    ZHOU, F. (2016). ‘No “Women’s day”, we give you “Girls’ day”!’: A linguistic landscape study of celebration banners on Chinese university campuses. Paper presented at 9th International Gender and Language Association Conference, Hong Kong, Hong Kong.