Abstract
‘Girls’ day’ was proposed by Shandong University in the 1980s to
provide an alternative celebration of ‘Women’s day’ for university
students. This year’s campus slogans celebrating ‘Girls’ day’
have triggered heated debates due to their stereotypical and
sexualized representations of female students. These data offer
a unique perspective to understand images of contemporary
Chinese women, which in turn provides precious glimpses to
wider social conditions surrounding gender roles in a rapidly
changing society. I will also analyze on-line discourses and see
how the banner creators, the intended audience, and the public
understand, negotiate and contest notions about gender and
sexuality.
provide an alternative celebration of ‘Women’s day’ for university
students. This year’s campus slogans celebrating ‘Girls’ day’
have triggered heated debates due to their stereotypical and
sexualized representations of female students. These data offer
a unique perspective to understand images of contemporary
Chinese women, which in turn provides precious glimpses to
wider social conditions surrounding gender roles in a rapidly
changing society. I will also analyze on-line discourses and see
how the banner creators, the intended audience, and the public
understand, negotiate and contest notions about gender and
sexuality.
| Original language | English |
|---|---|
| Publication status | Published - May 2016 |
| Event | 9th International Gender and Language Association Conference - City University of Hong Kong, Hong Kong, Hong Kong Duration: 19 May 2016 → 21 May 2016 https://scholars.cityu.edu.hk/files/13142869/IGALA9ProgrammeBooklet.pdf |
Conference
| Conference | 9th International Gender and Language Association Conference |
|---|---|
| Abbreviated title | IGALA 9 |
| Country | Hong Kong |
| City | Hong Kong |
| Period | 19/05/16 → 21/05/16 |
| Internet address |
Keywords
- Gender roles
- sexuality
- feminism
- Chinese women
- linguistic landscape
- power
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Cite this
ZHOU, F. (2016). ‘No “Women’s day”, we give you “Girls’ day”!’: A linguistic landscape study of celebration banners on Chinese university campuses. Paper presented at 9th International Gender and Language Association Conference, Hong Kong, Hong Kong.