Older consumers in Malaysia

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

Abstract

The main objective of this study was to understand the concerns and problems faced by older people in an industrializing middle-income country, Malaysia, in their process of acquiring products to meet their everyday needs. Respondents aged 55 and over were interviewed in eight states throughout Peninsular Malaysia providing 1356 usable questionnaires; two-thirds from urban and one-third from rural areas. Education, health status, and life satisfaction were recorded. Service patronage behavior was examined for four main categories of commonly-sought consumer goods: groceries, health supplements, apparel, eating outlets, plus selected services (public transport, vacation packages and financial services). The findings showed that older adults in Malaysia are rather discerning consumers. Many respondents are price conscious and have developed consumer attitudes with regard to attitude of staff and assistance rendered. Many display a good ability to discriminate and to select, especially on the basis of price and durability of products and many appear to be acting as effectively as consumers in any other age group.
Original languageEnglish
Pages (from-to)85-117
Number of pages33
JournalInternational Journal of Ageing and Later Life
Volume2
Issue number1
DOIs
Publication statusPublished - 1 Jan 2007

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Malaysia
Attitude of Health Personnel
Aptitude
vacation
financial service
clientelism
eating behavior
public transport
Health Status
health status
supplement
age group
rural area
assistance
Age Groups
Eating
staff
Education
income
questionnaire

Cite this

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title = "Older consumers in Malaysia",
abstract = "The main objective of this study was to understand the concerns and problems faced by older people in an industrializing middle-income country, Malaysia, in their process of acquiring products to meet their everyday needs. Respondents aged 55 and over were interviewed in eight states throughout Peninsular Malaysia providing 1356 usable questionnaires; two-thirds from urban and one-third from rural areas. Education, health status, and life satisfaction were recorded. Service patronage behavior was examined for four main categories of commonly-sought consumer goods: groceries, health supplements, apparel, eating outlets, plus selected services (public transport, vacation packages and financial services). The findings showed that older adults in Malaysia are rather discerning consumers. Many respondents are price conscious and have developed consumer attitudes with regard to attitude of staff and assistance rendered. Many display a good ability to discriminate and to select, especially on the basis of price and durability of products and many appear to be acting as effectively as consumers in any other age group.",
author = "ONG, {Fon Sim} and PHILLIPS, {David Rosser}",
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Older consumers in Malaysia. / ONG, Fon Sim; PHILLIPS, David Rosser.

In: International Journal of Ageing and Later Life, Vol. 2, No. 1, 01.01.2007, p. 85-117.

Research output: Journal PublicationsJournal Article (refereed)Researchpeer-review

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