Orality, multimodality and creativity in digital writing: Chinese users’ experiences and practices with bullet comments on Bilibili

Social Sciences

• Consumers 100%
• National Cultures 40%
• Experience 40%
• Practice 40%
• Writing 30%
• Transition 20%
• Technology 20%
• Chinese 20%
• Creativity 10%
• Linguistics 10%
• Sociolinguistics 10%
• Synergy 10%
• Youth 10%
• Cultural Resources 10%
• Subcultures 10%
• Multimedia 10%
• Nationalism 10%
• Interaction 10%
• Design 10%
• Materials 10%
• Observation 10%
• Feature 10%
• Orality 10%

Arts and Humanities

• Social semiotics 20%
• Digital writing 10%
• Meaning making 10%
• Secondary orality 10%
• Multi-sensory 10%