Physician compliance and market demographics

Lynne TUDHOPE, Melani PRINSLOO, Leyland PITT, Bradley R. BARNES

Research output: Journal PublicationsJournal Article (refereed)peer-review

2 Citations (Scopus)


The notion of patient compliance is a significant topic of debate, as by nature it has implications on a broad community of stakeholders including pharmaceutical manufacturers, physicians who prescribe drugs, patients who may or may not decide to comply, as well as national governments that operate under budgetary constraints. Based on data collected from 2921 South Africa respondents, it would appear that in order to increase sample compliance, the various stakeholders in South Africa may need to undertake further research with the male population, young patients, the relatively more educated and middle income groups, as these sub-categories of individuals have less of a tendency to comply with their physicians' instructions when taking drugs.

Original languageEnglish
Pages (from-to)64-70
Number of pages7
JournalJournal of Medical Marketing
Issue number1
Publication statusPublished - Jan 2007
Externally publishedYes


  • demographic marketing
  • physician compliance
  • South Africa


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