Picking winners : new product concept testing with item response theory

Chunyu LI*, Ling PENG, Geng CUI

*Corresponding author for this work

Research output: Journal PublicationsJournal Article (refereed)peer-review

3 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Picking winners : new product concept testing with item response theory'. Together they form a unique fingerprint.

Social Sciences

Earth and Planetary Sciences

Psychology

Medicine and Dentistry