Picking winners : new product concept testing with item response theory

Chunyu LI^*, Ling PENG, Geng CUI

^*Corresponding author for this work

Department of Marketing and International Business

Research output: Journal Publications › Journal Article (refereed) › peer-review

3 Citations (Scopus)

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Unravel the Effect of Items and Subject Ability on New Product Concept Testing: An Item Response Theory Perspective (量表項目和被试能力對新產品概念測試的影響：一個項目反應理論視角)
CUI, G. (PI) & PENG, L. (CoI)
Research Grants Council (HKSAR)
1/01/15 → 31/12/16
Project: Grant Research