Picking Winners: New Product Concept Testing with the Item Response Theory

Chunyu LI, Ling PENG, Geng CUI

Research output: Other Conference ContributionsConference Paper (other)Other Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 3 Dec 2016
Event2016 Academy of International Business Southeast Asia Regional Conference: Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative - Guangdong University of Foreign Studies (广東外語外貿大學) ; Easeland Hotel Guangzhou (广州逸林假日酒店), Guangzhou, China
Duration: 2 Dec 20164 Dec 2016
https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html (Conference website)

Conference

Conference2016 Academy of International Business Southeast Asia Regional Conference
Abbreviated titleAISEAR 2016
CountryChina
CityGuangzhou
Period2/12/164/12/16
Internet address

Cite this

LI, C., PENG, L., & CUI, G. (2016). Picking Winners: New Product Concept Testing with the Item Response Theory. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.