|Publication status||Published - 3 Dec 2016|
|Event||2016 Academy of International Business Southeast Asia Regional Conference: Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative - Guangdong University of Foreign Studies (广東外語外貿大學) ; Easeland Hotel Guangzhou (广州逸林假日酒店), Guangzhou, China|
Duration: 2 Dec 2016 → 4 Dec 2016
https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html (Conference website)
|Conference||2016 Academy of International Business Southeast Asia Regional Conference|
|Abbreviated title||AISEAR 2016|
|Period||2/12/16 → 4/12/16|
LI, C., PENG, L., & CUI, G. (2016). Picking Winners: New Product Concept Testing with the Item Response Theory. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.