Picking Winners: New Product Concept Testing with the Item Response Theory

Chunyu LI, Ling PENG, Geng CUI

Research output: Other Conference ContributionsConference Paper (other)

Original languageEnglish
Publication statusPublished - 3 Dec 2016
Event2016 Academy of International Business Southeast Asia Regional Conference: Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative - Guangdong University of Foreign Studies (广東外語外貿大學) ; Easeland Hotel Guangzhou (广州逸林假日酒店), Guangzhou, China
Duration: 2 Dec 20164 Dec 2016
https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html (Conference website)

Conference

Conference2016 Academy of International Business Southeast Asia Regional Conference
Abbreviated titleAISEAR 2016
CountryChina
CityGuangzhou
Period2/12/164/12/16
Internet address

Cite this

LI, C., PENG, L., & CUI, G. (2016). Picking Winners: New Product Concept Testing with the Item Response Theory. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.
LI, Chunyu ; PENG, Ling ; CUI, Geng. / Picking Winners: New Product Concept Testing with the Item Response Theory. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.
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title = "Picking Winners: New Product Concept Testing with the Item Response Theory",
author = "Chunyu LI and Ling PENG and Geng CUI",
year = "2016",
month = "12",
day = "3",
language = "English",
note = "2016 Academy of International Business Southeast Asia Regional Conference : Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative, AISEAR 2016 ; Conference date: 02-12-2016 Through 04-12-2016",
url = "https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html",

}

LI, C, PENG, L & CUI, G 2016, 'Picking Winners: New Product Concept Testing with the Item Response Theory', Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, 2/12/16 - 4/12/16.

Picking Winners: New Product Concept Testing with the Item Response Theory. / LI, Chunyu; PENG, Ling; CUI, Geng.

2016. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.

Research output: Other Conference ContributionsConference Paper (other)

TY - CONF

T1 - Picking Winners: New Product Concept Testing with the Item Response Theory

AU - LI, Chunyu

AU - PENG, Ling

AU - CUI, Geng

PY - 2016/12/3

Y1 - 2016/12/3

M3 - Conference Paper (other)

ER -

LI C, PENG L, CUI G. Picking Winners: New Product Concept Testing with the Item Response Theory. 2016. Paper presented at 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China.