Picking Winners: New Product Concept Testing with the Item Response Theory

Chunyu LI; Ling PENG; Geng CUI

Picking Winners: New Product Concept Testing with the Item Response Theory

Lingnan University

Research output: Other Conference Contributions › Conference Paper (other) › Other Conference Paper › peer-review

Original language	English
Publication status	Published - 3 Dec 2016
Event	2016 Academy of International Business Southeast Asia Regional Conference: Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative - Guangdong University of Foreign Studies (广東外語外貿大學) ; Easeland Hotel Guangzhou (广州逸林假日酒店), Guangzhou, China Duration: 2 Dec 2016 → 4 Dec 2016 https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html (Conference website)

Conference

Conference	2016 Academy of International Business Southeast Asia Regional Conference
Abbreviated title	AISEAR 2016
Country/Territory	China
City	Guangzhou
Period	2/12/16 → 4/12/16
Internet address	https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html (Conference website)

Cite this

@conference{f6244ff0cff24351bcdbbb7c7ec70eea,

title = "Picking Winners: New Product Concept Testing with the Item Response Theory",

author = "Chunyu LI and Ling PENG and Geng CUI",

year = "2016",

month = dec,

day = "3",

language = "English",

note = "2016 Academy of International Business Southeast Asia Regional Conference : Connectivity and Prosperity: ASEAN Economic Community and China's Belt and Road Initiative, AISEAR 2016 ; Conference date: 02-12-2016 Through 04-12-2016",

url = "https://www.ln.edu.hk/hkibs/AIB/2016/aib2016/Home.html",

}

Picking Winners: New Product Concept Testing with the Item Response Theory

Conference

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Cite this