Platform Operations in the Industry 4.0 Era: Recent Advances and the 3As Framework

Tana SIQIN, Tsan Ming CHOI, Sai Ho CHUNG, Xin WEN

Research output: Journal PublicationsJournal Article (refereed)peer-review

11 Citations (Scopus)


In the Industry 4.0 era, implementing advanced technologies to enhance platform operations is crucial. Motivated by the importance of platforms and the wide implementation of Industry 4.0-related advanced technologies, we conduct this study on platform operations. Specifically, the platforms discussed herein are classified into (pure) product selling platforms and service platforms. We identify the platform-related operational issues in four categories: 1) the use of information, 2) operating/manufacturing processes, 3) decision support, and 4) consumer behavior and marketing. Based on the examined real-world practices and reviewed prior studies, we propose the novel “3As” framework to indicate how platforms should “adopt” advanced technologies to “address” operational issues to “achieve” outcomes. In addition, the “3As” framework uncovers possible platform innovations with three extended developments. Finally, we present a future agenda for further studies on the use of advanced technologies in platform operations. This article contributes to the operations and engineering management literature by generating insights regarding the implementation of advanced technologies in platform operations in the Industry 4.0 era.
Original languageEnglish
Number of pages18
JournalIEEE Transactions on Engineering Management
Publication statusE-pub ahead of print - 7 Mar 2022
Externally publishedYes


  • The “3As framework”
  • advanced technologies
  • Industry 4.0 era
  • platform operations


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